LinkedIn Premium – is it best for your business?

The world’s largest social networking platform is designed for professionals, offering extensive opportunities for business networking, job search, and personal and corporate branding. It operates as an extensive system where users can not only showcase their professional experience and skills but also publish industry content, gain recommendations, and participate in discussion groups. For companies, it is a tool to effectively reach out to potential customers, colleagues, and talent.

LinkedIn Premium is a paid version of the site that gives you access to advanced features such as more powerful search options, insight into your visitor profile, and the ability to send messages to people outside your network of contacts. In this article, we will look at whether investing in LinkedIn Premium is worthwhile for companies and what benefits it can bring. We will also suggest which industries should particularly consider using LinkedIn Premium.

From this article, you will learn:

  • What types of subscriptions are there on LinkedIn?
  • LinkedIn Premium – is it worth it?
  • What is the cost of LinkedIn Premium?
  • LinkedIn Premium – is it worth the investment?

Which premium account on LinkedIn?

Are you considering taking your talent search to the next level for your company? Or are you a job seeker? Are you considering the paid version of LinkedIn, but not sure what to consider when choosing a subscription? In this section, we’ll tell you what to consider when choosing the right LinkedIn Premium version.

Above all, remember that your choice depends very much on your individual needs and the goals you want to achieve on the platform. The variety of subscriptions available allows you to tailor your tools to both job seekers and companies focused on sales development, recruitment or brand building. Choosing the right package can significantly increase the effectiveness of your efforts on LinkedIn, provided you choose the right version for your priorities. In this section of the article, we will discuss what options each subscription offers. We will also give you a price list for LinkedIn Premium.

LinkedIn Premium Career – for job seekers

LinkedIn Premium Career is an option designed primarily for people who are actively looking for a job or want to strengthen their professional position in the market. It is a solution that offers a range of features to help candidates increase their visibility. In this version, you can count on:

Access to profile visitor information
With Premium Career, you have access to a full list of people who have visited your profile in the last 90 days. Such a feature not only allows you to track who is interested in your professional experience but also to identify potential employers and recruiters. This knowledge can provide valuable guidance when taking the next steps in building professional relationships.

Competitive information on job applications
With LinkedIn Premium Career, you can view statistics on applications for specific jobs. You can see how your profile compares to other candidates – what experience, skills, or level of education they have. This allows you to better adapt and update your profile and application.

Free access to LinkedIn Learning
A LinkedIn Premium Career subscription gives you full access to the LinkedIn Learning platform, where you can access hundreds of online courses taught by experts in a variety of fields. This is a great opportunity to develop your technical and soft skills.

InMail messages to people outside your network of contacts
This feature will put you in direct contact with a recruiter or hiring manager, increasing your chances of making a positive impression.

Advanced profile statistics
If you are interested in what industries, locations, and positions visitors to your profile work in, this plan offers statistics that show which market segments may be interested in your expertise.

A LinkedIn Premium Career account costs 99 zlotys per month.

LinkedIn Premium Business – for business leaders

LinkedIn Premium Business is aimed at business owners, managers and professionals who need tools to build business networks, search for potential partners and clients, and develop professional relationships to grow their business. It allows you to view an unlimited number of profiles in search results, which is particularly useful for those who frequently search for potential clients and business contacts. With this version, you will be able to use more powerful analytical tools that show which industries and positions profile visitors work in. This data helps you to understand your company’s interests and tailor your activities to relevant audiences. Also, this package gives you access to LinkedIn Learning.

In annual billing, you will pay PLN 149.99/month for this premium account variant, but with an upfront payment of PLN 1463.32 + VAT. However, if you choose monthly billing (you can cancel at any time), you will pay 162.59 zł + VAT (199.99 zł gross).

LinkedIn Premium Sales Navigator account – for sales professionals

LinkedIn Premium Sales Navigator is the version for sales professionals who want to build valuable customer relationships and reach the right audience faster. Its biggest advantage is its advanced search and filtering options, allowing you to specify precisely who you want to reach – for example, looking for specialists in a specific industry or region. Sales Navigator also allows you to create lead lists to help you manage your potential customers. You can save the profiles of people you would like to get in touch with and receive notifications about their activity, which is a great way to learn about their current needs and interests.

The Sales Navigator account also has a Lead Recommendations function that suggests potential customers based on past activities and profiles that have already been visited. This option is a bit like a private assistant who knows our industry and understands what we are looking for. This makes it easier to find people who might be interested in our offer.

Another advantage is the ability to send InMail messages (50) to people outside your network of contacts. This gives you the chance to reach decision-makers directly, even if you don’t have any common connections with them. In sales, sometimes it is quick contact that can be the key to success – and InMail often works better than standard email.

LinkedIn Premium Sales Navigator is an investment of £300 + VAT when billed monthly (subscription renews monthly). In annual billing, you will save several hundred zloty by paying 2819.51 zloty + VAT (3468 zloty gross) at one time.

LinkedIn Premium Recruiter Lite account – for HR professionals

LinkedIn Premium Recruiter Lite is a package designed for recruiters and HR professionals who want to find ideal candidates for various positions faster and more efficiently. What sets this version apart is its advanced search options, which allow you to precisely filter candidates by criteria such as location, experience level, skills, and even previous jobs. This allows you to narrow down your search to people who fit the profile of your dream candidate.

Also, this package allows you to make contact through InMail messages sent to people who may not be available through traditional recruitment channels. This is a great way to attract top professionals to your company who may not even be actively looking for a job but may be interested in an interesting offer.

Recruiter Lite also allows you to organize candidate lists and add notes to individual profiles, making it easier to manage the recruitment process, especially when working on multiple positions. In addition, you can count on notifications about the activity of selected people – for example, when someone changes position, which could be a signal that they are worth contacting.

This tool gives recruiters more control over the talent search process, reducing the time it takes to find the right candidate and helping to target individuals who can be a real asset to the team.

By paying in advance, you will pay for this account annually – PLN 4389.70 + VAT (PLN 5399.33 gross) and save PLN 1,000 compared to monthly billing, whose monthly cost is PLN 455.27 net + VAT (PLN 559.99 gross).

LinkedIn Premium Recruiter Lite account – for HR professionals

There is no definitive answer to this question. Each case must be considered individually. On the one hand, a subscription offers access to advanced search and filtering tools. These allow you to specify precisely who you want to find – whether you are looking for a job, potential customers or candidates for your team. Features such as InMail messages, which allow you to connect with people outside your network, can greatly enhance your ability to establish business relationships. In addition, access to the LinkedIn Learning platform, which offers a variety of online courses, supports professional development and upskilling, which is particularly important in today’s working world.

However, you must bear in mind that even this tool is not perfect. The cost of a subscription may be too high, especially for those who do not use all the available features. If you know that you will use the platform occasionally, consider the free version. Get to know this social medium first and learn to use it well. Only if you feel initiated and decide that this is not enough for you, opt for a free trial month of a specific subscription.

Marta Stefaniak
Mój profil na Linkedin